Strategic Futurists; Value Systems Specialists

Events

Using Scenario Planning for Risk Management - AirBNB's approach

Monday 24 March 2014

I'm often asked how Scenario Planning and Strategic Planning tie together. The simple answer is that Strategic Planning is about your intentions - the way you will reach the destination you have established for your organisation. But Scenario Planning is about thinking more deeply about the way in which the futures may evolve. In other words, trying to work out the variety of future environments you might need to deal with before you get to where you're going. To that end then, Scenarios enable you to more effectively identify and test your assumptions about the future. And that means dealing with risk

Which is why this short article is of such value. It highlights how AirBNB conceived (in advance) the kinds of risks it may need to deal with, and then incorporated into its business planning and strategic planning, options for action. In doing so they were able to minimise significant business risks. And that is why a robust and well tested forward view, is an essential requirement for leadership


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