Events
Innovation & Counter Intuitiveness
Tuesday 23 January 2007
The idea behind Innovation is to create something new, that has yet to be conceived. A lot of the times that requires Counterintuitive thinking and that can be a very difficult challenge because it needs to break the habits in our thinking styles. For me the essence of being a futurist is the essence of innovation, two concepts which cannot be separated.
Here's a few counterintuitive thoughts just to help shift perspectives:
The cure for baldness is to slow down hair growth, not speed it up!
Nappies encourage young children to remain toilet Un-trained for longer (especially at night!)
The key to reduction in water consumption can be clearly tied to the length of your hair!
Email us should you want some more explanation or find out from others that have worked with Marcus Barber in a 'Think Different' session. There really is method in this counterintuitive approach :-)
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Events
Thursday 31 March 2022
One of the great challenges with running any organisation is keeping it on track. Strateic Planning is not about fixed methods - it's about a focus on outcomes
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Monday 11 October 2021
Interesting emerging dynamic about to land on the shop fronts of Australian retailers that pose serious risks to their staff. And few retailers are ready
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Tuesday 7 September 2021
You'll have seen, heard or read some of my thoughts on the lab grown proteins from firms like #ImpossibleFoods or #BeyondMeat. Now the food we eat is a direct climate change contributor and for anyone in those sectors, you need to play for the change that is most definitely coming
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